UTM Link Builder

Build trackable campaign URLs with proper UTM parameters. Works with Google Analytics 4, Mixpanel, Amplitude, and every major analytics platform.

Build Your Link

What Are UTM Parameters?

UTM parameters (Urchin Tracking Module) are tags you add to a URL to track where your traffic comes from in analytics platforms like Google Analytics 4. When a user clicks a link with UTM parameters, the analytics platform records the source, medium, campaign, and other details — giving you precise attribution data.

UTM Parameter Definitions

utm_source

Identifies which site sent the traffic. Examples: google, facebook, newsletter, blog.

utm_medium

Identifies the type of link used. Examples: cpc, social, email, banner, organic.

utm_campaign

Identifies a specific promotion or campaign. Examples: summer-sale, black-friday-2026.

utm_term

Identifies paid search keywords. Used mainly for Google Ads tracking.

utm_content

Differentiates similar content or links within the same ad. Used for A/B testing.

UTM Naming Best Practices

  • •Use lowercase consistently to avoid fragmentation in reports.
  • •Use hyphens instead of spaces or underscores.
  • •Keep a shared spreadsheet of all UTM campaigns for your team.
  • •Never use UTM parameters on internal links — it breaks attribution.
  • •Use utm_content to A/B test ad creatives and email subject lines.