60 Biggest Brands & Companies Using Shopify in 2026

Shopify is no longer just a platform for small startups. In 2026, it powers some of the most recognized direct-to-consumer brands, legacy retailers, and celebrity-led stores on the internet.

If you are researching which companies use Shopify, what big brands use Shopify, or the biggest Shopify stores, this guide gives you a complete, up-to-date answer. We verified that every brand below runs on Shopify — most on Shopify Plus, the enterprise plan — and captured a homepage screenshot directly from each live site.

• Total brands covered: 60
• Categories: Fashion, beauty, footwear, home, food, wellness, sports, tech, entertainment, and luxury
• Every brand includes: a live homepage screenshot and a short note on what makes its Shopify store notable

What Is Shopify?

Shopify is a cloud-based ecommerce platform that lets businesses build online stores, manage inventory, process payments, and ship products. Shopify Plus is the enterprise version, built for high-volume merchants that need advanced customization, dedicated support, and infrastructure that scales automatically during traffic spikes.

Major brands choose Shopify because it reduces the cost and complexity of running ecommerce. Instead of maintaining custom platforms, they get a reliable checkout, global selling tools, and an app ecosystem with thousands of integrations for reviews, subscriptions, email, and personalization.

Complete List of Companies Using Shopify

Here is a quick-reference table of the biggest Shopify brands covered in this post. Click any category below to jump to the detailed breakdown with screenshots.

Why Big Brands and Enterprises Choose Shopify

Enterprise brands do not switch ecommerce platforms without a clear business case. The ones that move to Shopify — often from Magento, Salesforce Commerce Cloud, or custom builds — usually point to the same advantages:

• Reliability during traffic spikes. Flash sales, product drops, and viral moments can overwhelm legacy platforms. Shopify Plus scales automatically.
• Speed to market. New campaign sites, regional stores, and sub-brands can launch in weeks instead of quarters.
• Conversion-focused checkout. Shop Pay, one-click checkout, Apple Pay, Google Pay, and local payment methods reduce abandoned carts.
• Global commerce out of the box. Shopify Markets handles multi-currency pricing, duties, taxes, and regional domains.
• App ecosystem. Over 8,000 apps cover reviews, subscriptions, loyalty, search, personalization, and customer support.
• Lower technical overhead. Engineering teams spend less time on infrastructure and more time on features that drive revenue.

If you are considering a move to Shopify, our Shopify migration guide covers the full replatforming process.

Fashion & Apparel Brands on Shopify

Fashion represents Shopify's largest enterprise category. These brands use Shopify to run global DTC stores, limited-edition drops, and omnichannel retail operations.

1. Gymshark

Few Shopify success stories are as well known as Gymshark. The British fitness apparel brand scaled from a garage operation into a billion-dollar business using influencer marketing and a Shopify Plus store designed for high-traffic releases.

2. SKIMS

Kim Kardashian's shapewear and loungewear brand runs on Shopify Plus. The store handles global demand, multi-region selling, and product drops that generate millions in revenue within minutes.

3. Fashion Nova

Fashion Nova uploads hundreds of new styles every week. Its Shopify Plus store turns Instagram and TikTok trends into immediate sales with fast navigation and social-commerce integrations.

4. Victoria Beckham

The luxury fashion label operates separate Shopify Plus storefronts for fashion and beauty. The site's editorial design shows that premium, aspirational shopping experiences work on Shopify.

5. Rebecca Minkoff

Rebecca Minkoff was an early Shopify Plus adopter. The brand connects online and offline inventory across 900+ retail locations through Shopify POS.

6. Kith

Kith's limited product drops create viral demand. Shopify Plus handles the traffic spikes when thousands of shoppers refresh simultaneously to grab new releases.

7. Alo Yoga

Alo Yoga combines aspirational branding with a fast, mobile-first Shopify Plus store. The site supports global expansion across activewear and wellness categories.

8. Bombas

Bombas pairs a mission-driven brand — one donated item for every item purchased — with Shopify's subscription and repeat-purchase infrastructure.

9. Good American

Khloe Kardashian's denim brand focuses on size inclusivity. It uses Shopify Plus for high-volume, omnichannel retail across online stores and physical locations.

10. Pangaia

Pangaia sells sustainable materials and uses Shopify Plus to blend education with commerce. The site tells the brand's environmental story while processing global orders.

11. Obey Clothing

Founded by artist Shepard Fairey, Obey Clothing merges streetwear and political art. Its Shopify store supports curated collections and straightforward navigation.

12. Lazy Oaf

Lazy Oaf brings bold, playful British fashion to a global audience. Its Shopify Plus store handles frequent product launches and a highly visual brand identity.

13. Represent

Represent has grown into one of the UK's biggest luxury streetwear brands. Its Shopify Plus store supports limited drops, premium visuals, and high-traffic launches.

14. Skinnydip London

Skinnydip London relies on Shopify Plus for rapid product launches, collaborations, and limited-edition drops. The platform keeps the site stable during demand spikes.

15. Triangl

Triangl built a global swimwear brand through social media. Its Shopify store supports international demand with simple navigation and fast product discovery.

16. Forever 21

After migrating from a legacy platform, Forever 21 uses Shopify Plus to power a modern fast-fashion storefront for its global audience.

17. New Era

New Era's Shopify Plus store supports fans worldwide with team-based browsing and exclusive collections. Regional stores in Australia and New Zealand also run on Plus.

18. Princess Polly

Australian fast-fashion brand Princess Polly uses Shopify Plus to drive TikTok and Instagram traffic into a fast, conversion-optimized store.

Beauty & Cosmetics Brands on Shopify

Beauty brands thrive on Shopify because the platform supports rapid launches, influencer collaborations, and subscription-based repeat purchases.

19. Kylie Cosmetics

Kylie Cosmetics uses Shopify Plus Launchpad to automate product drops that sell out in minutes. Each launch can generate millions in revenue.

20. Huda Beauty

Huda Beauty grew from a beauty blog into a global cosmetics brand. It uses Shopify Plus for international ecommerce and traffic surges during launches.

21. ColourPop

ColourPop launches frequent limited-edition collections. Shopify Plus lets the brand update inventory, pricing, and product collections quickly.

22. Glossier

Glossier built a cult following through content and community. Its Shopify Plus store supports an editorial storefront and a seamless mobile checkout.

23. Morphe

Morphe leverages YouTube and influencer partnerships to drive traffic. Its Shopify store handles a large catalog and frequent product launches.

24. Jeffree Star Cosmetics

Jeffree Star Cosmetics uses Shopify Plus to support high-volume releases, global shipping, and a fanbase that generates massive launch-day traffic.

25. Kitsch

Kitsch gained popularity through TikTok. Its Shopify store converts social attention into sales with clean product pages and bundle offers.

Footwear, Accessories & Jewelry Brands on Shopify

26. Allbirds

Allbirds sells sustainable wool and tree-fiber shoes using Shopify POS and Shopify's global infrastructure. The storefront reflects the brand's minimalist identity.

27. Steve Madden

Steve Madden operates multiple Shopify stores globally. The platform helps the footwear brand capture full-margin DTC sales while maintaining wholesale partnerships.

28. Daniel Wellington

Daniel Wellington built its watch brand through Instagram marketing. Its Shopify store focuses on lifestyle imagery and simple navigation.

29. Mejuri

Mejuri sells fine jewelry directly to consumers. Its Shopify Plus store relies on beautiful product imagery and a trustworthy checkout experience.

30. Pura Vida

Pura Vida combines artisan-made bracelets with a subscription club. Shopify's subscription apps and social commerce integrations support its growth.

31. Ridge Wallet

Ridge Wallet grew through Kickstarter and YouTube, then scaled on Shopify. Its focused product catalog and strong reviews drive conversion.

32. Cambridge Satchel

Cambridge Satchel sells handmade leather bags globally through Shopify. The store emphasizes detailed product imagery and personalization options.

33. Rothy's

Rothy's uses Shopify Plus to sell sustainable, machine-washable shoes and bags. The site supports a subscription-friendly repeat purchase model.

Home, Bedding & Lifestyle Brands on Shopify

34. Brooklinen

Brooklinen uses Shopify Plus to manage a large bedding and home goods catalog, bundle offers, and repeat purchases across multiple categories.

35. Ruggable

Ruggable's Shopify Plus store handles complex product configurations — rug size, cover, and pad — while scaling paid social traffic.

36. Boll and Branch

Boll and Branch sells ethically made bedding and bath products on Shopify Plus. The site uses content and commerce tools to communicate its sustainability story.

Food, Beverage & Wellness Brands on Shopify

37. Huel

Huel sells complete nutrition meals, powders, and bars on Shopify Plus. The site supports subscription models and global shipping.

38. Liquid Death

Liquid Death's Shopify store matches its bold branding. It supports subscription water deliveries alongside limited-edition merchandise drops.

39. AG1

AG1 runs a subscription-first wellness business on Shopify Plus. Daily nutrition powders drive the majority of its recurring revenue.

40. Ritual

Ritual sells traceable vitamins and supplements on Shopify Plus. Clean product pages and subscription options drive repeat purchases.

41. Bulletproof

Bulletproof uses Shopify to sell coffee, MCT oil, and supplements. Its content-rich storefront educates customers before they buy.

42. Magic Spoon

Magic Spoon built a cereal brand for adults on Shopify. Bright packaging, subscription bundles, and influencer marketing fuel its growth.

43. Olipop

Olipop sells prebiotic sodas on Shopify with a DTC model that combines one-time purchases, subscriptions, and variety packs.

44. Dr Squatch

Dr Squatch leads men's grooming with bold branding and a subscription-first model. Shopify Plus supports high-volume campaigns and paid social traffic.

45. Harry's

Harry's disrupted men's razors with a DTC subscription model. Its Shopify store emphasizes simplicity, value, and recurring orders.

46. Manscaped

Manscaped sells grooming products for men through a Shopify Plus store built for viral marketing, subscription kits, and high-volume launches.

47. Beardbrand

Beardbrand serves a niche audience with grooming products, educational content, and community engagement — all running on Shopify.

Sports, Outdoor, Tech & Electronics Brands on Shopify

48. Decathlon

Global sporting goods retailer Decathlon uses Shopify Plus to power regional storefronts with localized catalogs, pricing, and payment methods.

49. Fender

Fender uses Shopify to serve musicians with guitars, amplifiers, pedals, and accessories through a content-rich shopping experience.

50. OtterBox

OtterBox migrated to Shopify Plus from Salesforce Commerce Cloud. The platform now supports global sales of rugged phone cases and accessories.

51. JB Hi-Fi

Australian electronics retailer JB Hi-Fi runs a Shopify Plus store doing over $1 billion in annual online sales. It proves Shopify handles major electronics catalogs at scale.

52. Smartwool

Smartwool sells merino wool apparel and accessories on Shopify. The platform's global commerce tools help the brand reach outdoor enthusiasts worldwide.

53. Hyperice

Hyperice sells recovery and fitness technology devices on Shopify Plus. The store supports athlete partnerships and high-traffic product launches.

Entertainment, Specialty & Luxury Brands on Shopify

54. Taylor Swift Store

The official Taylor Swift store handles enormous traffic spikes during album drops and tour announcements without crashing.

55. Netflix Shop

Netflix Shop turns popular shows and films into ecommerce revenue using Shopify Plus for themed, global merchandise storefronts.

56. Sanrio

Sanrio sells Hello Kitty and character merchandise on Shopify Plus, reaching collectors and fans through a polished DTC storefront.

57. Party City

Party City migrated to Shopify Plus to modernize its ecommerce experience and manage seasonal demand spikes around holidays.

58. Red Bull Shop

Red Bull uses Shopify for its US merchandise store, selling apparel and accessories tied to its action-sports and racing brand identity.

59. Bremont

British luxury watchmaker Bremont uses Shopify Plus to deliver a high-end ecommerce experience with immersive product storytelling.

60. Brilliant Earth

Brilliant Earth sells ethically sourced jewelry on Shopify Plus. The platform's customization tools support rings, diamonds, and bridal collections.

What the Biggest Shopify Stores Have in Common

Across all 60 brands, a few patterns stand out:

1. Immediate brand recognition. Every homepage communicates the brand through photography, color, and typography within the first few seconds.
2. Mobile-first design. Most Shopify traffic is mobile, and these stores are built for small screens first.
3. Fast checkout. Shop Pay, Apple Pay, Google Pay, and local payment methods reduce friction at the final step.
4. DTC focus. Even legacy brands use Shopify to own the customer relationship and capture full-margin sales.
5. Scalable infrastructure. Product drops, viral campaigns, and holiday surges do not crash these stores because Shopify Plus scales automatically.

Shopify vs Shopify Plus: Which Do These Brands Use?

Most brands in this list run on Shopify Plus, not the standard Shopify plans. The difference matters:

If you are unsure whether your brand needs Shopify or Shopify Plus, our Shopify Plus guide breaks down the decision.

Frequently Asked Questions

Which companies use Shopify?

Major companies using Shopify include Gymshark, Allbirds, Kylie Cosmetics, SKIMS, Fashion Nova, Steve Madden, Rebecca Minkoff, Victoria Beckham, Huda Beauty, Glossier, Bombas, Kith, Netflix, Taylor Swift, Fender, Brooklinen, Decathlon, OtterBox, and JB Hi-Fi.

What big brands use Shopify?

Some of the biggest brands on Shopify are Gymshark, SKIMS, Allbirds, Kylie Cosmetics, Fashion Nova, Decathlon, Forever 21, and JB Hi-Fi. Many of these run on Shopify Plus, the enterprise plan.

Who uses Shopify Plus?

Enterprise brands on Shopify Plus include Gymshark, SKIMS, Kylie Cosmetics, Steve Madden, Rebecca Minkoff, Victoria Beckham, ColourPop, Huda Beauty, Brooklinen, Glossier, OtterBox, JB Hi-Fi, and Party City.

What stores use Shopify?

You can identify a Shopify store by checking the page source for cdn.shopify.com or myshopify.com. The easiest way is to use our free Shopify theme detector — just paste in any store URL and it will tell you if the site runs on Shopify and which theme it uses. Famous Shopify stores include Gymshark.com, KylieCosmetics.com, Allbirds.com, Skims.com, FashionNova.com, and Glossier.com.

How many companies use Shopify?

As of 2026, Shopify powers approximately 4.8 million live stores worldwide, including millions of small businesses and thousands of enterprise brands.

Why do big companies use Shopify?

Big companies use Shopify because it reduces technical overhead, scales reliably, supports global commerce, offers a conversion-optimized checkout, and has a massive app ecosystem for customization.

What is the biggest brand on Shopify?

By valuation and cultural impact, Gymshark and SKIMS are among the largest. By revenue and scale, JB Hi-Fi, Fashion Nova, Steve Madden, and Allbirds are also major Shopify-powered brands.

Is Shopify good for large businesses?

Yes. Shopify Plus is specifically built for high-volume merchants. It supports enterprise needs like custom checkouts, multi-store management, B2B selling, advanced automation, and dedicated support.

Should Your Brand Move to Shopify?

If you are researching the biggest Shopify brands because you are considering the platform for your own business, the takeaway is clear: Shopify works for startups, scaling DTC brands, and global enterprises.

The companies on this list did not choose Shopify because it is popular. They chose it because it lets them sell more, scale faster, and spend less time managing infrastructure.

At AAA Digital, we help brands migrate to Shopify, redesign Shopify Plus stores, and optimize conversion rates. Whether you are replatforming from Magento, WooCommerce, or Salesforce Commerce Cloud, or launching a new store, our Shopify experts can guide the entire process.

Book a free Shopify strategy call and we will audit your current setup, recommend the right Shopify plan, and build a roadmap to scale your store.

Last updated: July 1, 2026. Homepage screenshots were captured directly from each brand's live site and may reflect seasonal promotions, sales, or site updates.